Authors and business people often go to extremes to publicize their book
or product launch. Sometimes, the most successful method can appear in
front of them. Take for example, book publicity. It is the one of the
toughest cases to crack. Each year, at least 50,000 authors are
published in the United States. Tens of thousands of authors publish
electronic books. Most fail to get noticed. Very few achieve any of
their goals as authors – to build up readership.
Here's a way to
get the word out and polish off your book before it hits the stores:
sampling. Major corporations utilize focus groups, pollsters and other
marketing experts to build up their brand name. This is similar to
planting seeds to get a garden or orchard to grow. The more seeds you
plant, the better your chances to grow vegetables or apple trees. As an
author, you can use sampling or "seeding," to build up awareness of your
book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.
Having
been through the publishing process for many decades, we experimented
with what every author secretly fears: a peer review. But, we did it
with a twist. Instead of waiting until the book is published to read the
reviews, we posted the book on our website to accept all criticism in
advance. We called this a "Public and Peer Review" of our book, entitled
"Investing in the Great Uranium Bull Market: A Practical Investor's
Guide to Uranium Stocks."
Before posting the first eight chapters
of the electronic version of this book, we notified subscribers,
several days earlier, that the book would be available on June 18th at
11:59 P.M for Open Review. In the email notification, we included a reminder to "tell a friend" about the book's pre-publication.
Tidak ada komentar:
Posting Komentar